We evaluate newspapers according to two dimensions: whether their stories are well-researched and accurate (did the reporter check their facts?), and which stories they choose to print in the first place (are the stories relevant to the public? newsworthy? important?). Could an analogous distinction apply to the representational states in an individual's mind? We use epistemic norms to evaluate beliefs according to whether they are true and well-founded. But discussions of which thoughts should populate the mind
in the first place are far less common in epistemology. I discuss whether there are norms of salience that apply to the mind, and if so, what kinds of norms these might be.